The Lost Estate
Chat Noir! Social Ads
The Lost Estate create immersive theatre experiences in London.
Their Chat Noir show is based on Le Chat Noir – the worlds first Cabaret Club in 1890s Paris.
Brief
Promote the Chat Noir! show, highlighting the many 5-star reviews to encourage ticket sales.
Solution
I was given access to their Figma, which contained a vast library of art and assets used for their OOH and static ads.
My task was to take these ads and bring them to life. Apart from a selection of filmed pieces, they had very little motion design in their previous ads.
I worked closely with The Lost Estate’s head of marketing to fine-tune and develop the visual language of these ads. Adding humour and intrigue, reflecting the nature and tone of the show, whilst also being engaging enough to stop someone from scrolling.
Delivery
So far, for this show I have produced 18 ads, some being variations of the same design, albeit with different artwork/phototography. Three of these are included in the video above.
