Explainer Videos
Animation cuts through the noise, making complex ideas simple, memorable, and shareable.
Explainer Videos That Get to the Point
Animation is a great medium for producing Explainer Videos. It gives you the flexibility to push boundaries and more importantly, turn complicated subjects into something more accessible and tangible for your target audience to process and buy into.
For an Explainer Animation to succeed, it’s important to establish the fundamentals:
- Why it’s needed?
- Who it needs to talk to?
- And what do they need to know?
Let’s Discuss Your Project
Feel free to reach out for a free, no-obligation chat. I’ll help you assemble a brief and understand what’s involved, so we can explore how to bring your ideas to life.
Send me an email with your thoughts and let’s talk: hello@matthewcreed.co.uk
Production Process
This is typically the process of producing an explainer video. Throughout the process, you will be kept in the loop where you will have a chance to review, feedback and sign-off each stage.
Pre-Production
- Brief breakdown (Who is the target audience and what do they need to know etc)
- Research (Subject Matter, Design Styles)
- Scripting
- Storyboarding
- Look Development (Designing characters and key scenes from the storyboard)
- Voiceover Sourcing
Production
- Voiceover Recording
- Asset Building
- Animation
- Sound Design
Post-Production
- Alternate Edits (Bilingual, Aspect Ratio)
- Subtitling
- Thumbnail Design
Deliverables
- .mp4 Video file of the final animation (unless otherwise specified).
- .srt Subtitle file with timings to add to platforms like YouTube.
- Custom video thumbnail.
FAQ
- How much does an animation cost?
- Pricing can vary greatly depending on several factors, such as complexity, length, and style. To give you an accurate quote, reach out with an idea of what you’d like to create. I’ll ask some questions to clarify the specifics and understand the scope of the project.
- I only have [XXX] budget. Can we still work together?
- Let me know what budget you’re working with, and we can explore what’s possible within that range. We can also discuss potential adjustments or compromises to ensure the video meets your goals while staying within budget.
- Can I spread out the cost?
- Of course! I ask for a percentage upfront to get started, then I’m happy to discuss terms to spread out the remaining cost.
- I’ve already got a script for my video, will that reduce the cost?
- That’s a great start! If you have a script, storyboard, or any other assets, it can definitely help reduce costs. Share them with me in our initial conversations, and we’ll determine if they’re usable and how they impact the overall pricing.
- Will you sign an NDA before the project begins?
- Absolutely! I’m happy to sign an NDA to ensure your ideas and intellectual property are protected.
- Are you able to help with my video marketing strategy?
- Yes! During our initial discussions, we’ll cover your video’s goals to ensure the content is aligned with your marketing strategy. This will also help us decide the best format and platforms for distributing the video.
- Can I get an animation other than an explainer?
- Definitely! While I specialise in explainer videos, I’ve worked on animations for broadcast, marketing, music videos, video games, and more. Take a look at my portfolio, and if you need something animated, I’d love to collaborate!
Portfolio Examples
Take a look at a selection of animated explainer videos from my Portfolio.
Clients I've Worked With
Airbus – ARLO – BBC – Benesse – Cardiff University – Careers Wales – Inklingwood Studios – International Baccalaureate – Merthyr Tydfil Borough Council – National Trust – Public Health Wales – Premier League Productions – Reebok – RSPB – S4C – Sky – Superdrug – Three – UK Government – Wales Millennium Centre – Welsh Government
Testimonials
"From start to finish, Matt provided a fantastic service for our animation needs on a project.
Super professional, great to work with, really smart and creative, with everything delivered on time and on budget. Would throughly, thoroughly recommend him!"
Matt Parry
The Opus Pocus
"Working with Matt on Foolish Mortals has been an absolute pleasure. Matt routinely demonstrates his creativity, commitment, skill, and passion for great animation. I wouldn't hesitate to work with him again"
David Younger
Inklingwood Studios
“We approached Matt with a project to distill a complex new app into a simple, easy to follow ‘how to’ video within a tight deadline. Matt approached each step with transparent communication, clarity on his needs or dependencies and was highly receptive to new ideas and iterations during the process – which is critical as an early stage company. Would definitely work with Matt again.”
Sam Pajot-Phipps
goConfirm co-founder
"Matthew is one of the most dependable animators we know. He clearly uses vast experience to find creative and technical ways to work around tight turnarounds and limited resources. He really understands the need for a brief rather than just what's been asked of him. Need animation help? Ask Matthew!"
Patrick Hathaway
Jammy Custard Animation
Ready to bring your idea to life?
Let’s Create Something Amazing!
Email me at:
hello@matthewcreed.co.uk
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