goConfirm
Identity Verification Explainer Animation
goConfirm provides an identity verification service to enhance trust and security for online marketplace transactions.
goConfirm: Identity Verification for Marketplace Buyers and Sellers
Testimonial
“We approached Matt with a project to distill a complex new app into a simple, easy to follow ‘how to’ video within a tight deadline. Matt approached each step with transparent communication, clarity on his needs or dependencies and was highly receptive to new ideas and iterations during the process – which is critical as an early stage company. Would definitely work with Matt again.”
Sam Pajot-Phipps – goConfirm co-founder
Brief:
To make a short video that will quickly explain how the goConfirm app works and how easy it is to set up a profile. The video needed to be delivered in a Portrait / 9:16 ratio so it could be used within the app and fill the full screen of a phone.
Solution:
As I joined the project, there was already a rough storyboard in place that the client had been developing. It was up to me to take it further.
This was a great jumping-off point as I could see what parts of the App and messaging were important to demonstrate on-screen.
I was using Boords to share the storyboard I was developing which allows the client to easily comment and provide feedback on individual frames.
The screenshots show early storyboard drafts, where you can see that the flow of the video didn’t change much, it was more about refining the design and working out how best way to utilise the brand assets.
We opted for the video to start in a more neutral blue/grey, with the brighter Brand colours injected as soon as goConfirm is revealed as the solution. Combined with the choice of upbeat music and language, it creates a positive vibe that this is a company/app you can trust!
Storyboard V1
Storyboard V4
For the brand assets, I was given access to a Figma board which had their branding colours, logos as well as UI graphics from the App that I could easily pull from. This saved a lot of time and meant that I could quickly produce storyboards that represented the final look for them to see.
When it came to animating the video, the challenge was finding the right pace and energy when transitioning between the frames. There was no voiceover for this, all the information was written and shown on screen, so it was also about making sure there was enough time to take in all the information.
In each iteration of the animation, we (the client and I) removed and added pieces, changed the sizes of particular parts of the UI and adjusted the transitions to direct and focus the viewer’s attention.
Ultimately this video came together pretty quickly because of how much was thought out and planned in advance, as well as having vector assets readily available in Figma and strong communication over Slack. The project was a smooth and solid collaboration to deliver an effective animation for their App.
Animated Logo
As part of the App overview video, there was an additional brief to animate their logo.
The brief specified that it should highlight that the logo is a ‘C’ wrapped around a checkmark. Before this, most viewers only saw a checkmark in a green circle. When this was pointed out I knew what to do!
The first animation below is a rough test produced in Adobe Animate to figure out how each shape would move.
The animation was refined in After Effects and included in the App Video, and was delivered as a .gif, .mov (with alpha channels) and Lottie files.
ScamSpotter Promo
ScamSpotter is an online tool that analyses a suspicious message to verify if you’re being scammed.
The goConfirm team provided me with a storyboard and graphic assets to produce this animation. The video would be used to promote ScamSpotter across social media, which would garner 13K impressions on Linkedin alone.
Credits
- Animated by Matthew Creed
- Client: goConfirm
- Agency: The Freelance Squad
This project came from working with The Freelance Squad – A talented collective of expert copywriters, SEO experts, designers, and more.
Shannon and her team brought me in to work with the client directly and had these awfully kind words to say about the experience:
Testimonial
“At the Freelance Squad, we have an exceptionally high bar for the freelancers we work with; they gotta be efficient, talented, and above all, a pure joy to work with. Matt easily checks those three boxes, and we’re so thrilled to have him as one of our Squad Members. Working with a start-up client that’s entering a new space can be tricky, as there isn’t always a lot to compare to, timelines and budgets are tight, and we’re eager to prove ourselves. Matt’s commitment to delivering outstanding quality videos and working directly with the client made it all feel like a breeze.
The end result was a series of fun and upbeat videos created in record time that were on budget and wowed the client. Excited to work with Matt again soon!”
Shannon Mulligan – Founder of The Freelance Squad