JacksorJacksor
Animated Lyric Videos
Richard F. Jackson is a Cardiff-based musician under the name JacksorJacksor.
Richard approached me to make a series of Lyric videos for his JacksorJacksor_SAM project, which was an attempt to make a Song A Month.
My aim was to create more than just animated lyrics on the screen, but for each video to stand on its own, to complement and empower the music.
Testimonial
“I’ve had the pleasure of working with Matt for over a decade, and his working method and visual style have left a lasting imprint on my creative output ever since. Matt’s ability to both ideate and communicate have made for an diverse and frictionless creative relationship. He is the very definition of a safe pair of hands, and I am always looking forward to the next time we are able to work together.”
Richard Jackson / JacksorJacksor
Lyric Video 1 - Scuttle
The foundation of the visual consists of filmed footage of the artist singing and playing guitar before I threw him into this Chaotic VHS static-filled existence.
Behind the scenes
During the filming of the video, I recorded a timelapse. This little video also has some extra nuggets of information about the making of the video. Check it out below!
Lyric Video 2 - Peacock Vow
This visual latches onto and synchronises with the drum beat. Growing and becoming ever more complex as the song progresses.
Individual stems of each instrument were provided for the track to help focus on the drum beat timings.
Lyric Video 3 - Colour Me In
For this video, I latched onto the title of the track to have colour as a dominant theme. The overall aesthetic is inspired by traditional animation techniques on paper. I wanted it to feel like every element was drawn, inked or made up of watercolours, and the imperfections that come with it. As the song grows, so does the use of colour, as if the unseen visual artist is gaining more confidence and unleashes an array of colours and patterns by the end.
Lyric Video 4 - Wine-Dark
When approaching the visuals for Wine-Dark, I wanted to capture the atmosphere of the track and immerse the viewer in its world. Seeing the song performed live reinforced its power – its gradual build felt best suited to a storm-like visual that echoes the final line: ‘Safe in the storm.’
Rather than depicting a literal storm, I crafted an abstract representation that comes to life with flashes of blue as the flute plays. As the song develops and the camera pulls in, I wanted to evoke a sense of comfort – this isn’t something to fear, but rather a space you want to keep exploring